The Number One Tequila In The World.

an original since 1795

THE ORIGINAL INSTIGATOR


NO ONE HAS MADE


TEQUILA LONGER.


OR BETTER.

In 1795, Jose María Guadalupe de Cuervo began selling the very first Vino Mezcal de Tequila de Jose Cuervo after receiving the first official charter from the King of Spain to produce tequila commercially. Cuervo has been producing tequila at La Rojeña, the oldest active distillery in Latin America, ever since.

A perfected process


tradition in


every bottle.

For over 250 years, Jose Cuervo® has been making tequila from the largest agave holdings in the world. The journey begins in the fields on the skirts of the Tequila Volcano. After seven years of maturation, the agave plants are harvested and their cores, or “piñas,” are sent to the La Rojeña distillery. There, they are roasted, grinded, and smashed. The resulting extract is placed into fermentation tanks. Finally, it is distilled and aged to perfection in toasted barrels.

THE LEGEND OF THE BEHOLD


MARGARITA

The tale takes place in 1938 at Tail O' the Cock Restaurant in Los Angeles. There, head bartender Johnny Durlesser noticed a pretty lady at the bar one night, and then again another night. The third time he saw her at his bar, he wanted to make a drink to impress her. He grabbed the Cuervo, added a touch of sweet just like her... and the rest is history.


The First 100% Agave


SurfBoard


Talking Rock n’ Roll


with the inventor of


the tequila sunrise


JFK terminal 4 pop-up


The tour that became


legend