Spirit of Surfing Cuervo Challenge

Let the Spirit of Surfing Cuervo Challenge Begin


To say that Jose Cuervo was ahead of the game on the post-surf good times is a certified understatement,

like saying Kelly Slater’s won a few world titles, or Southern Mex holds a few righthand points… See, Jose Cuervo has been making tequila for over 225 years, a story that began back in 1758 when King Fernand VI gave José Antonio de Cuervo y Valdés a writ of land ownership to plant agave on his lands for producing tequila.


So, where’s the surfing part come in? Well, as the world caught on to Jose Cuervo’s brilliantly mixable spirit and let the good times roll, cut to the 1950s and ‘60s, when Californian surfers started venturing below the border into Baja, searching for new adventures and untouched waves.


Ever since then, surfers and Jose Cuervo have been finding new ways to have fun when the surf session is done. Our newest way? We call it “The Spirit of Surfing Cuervo Challenge.”



Here’s how to enter: in a small homemade video show us or describe to us your ideal day of surfing and share with us your go-to post session, share with friends-at-sunset-hour, cocktail recipe using one of the following bottles of Jose Cuervo ® Tradicional ® tequila: Plata, Reposado or Añejo.

The top six (6) Entries that receive the highest scores will be deemed the Grand Prize winners pending verification. In the event of a tie, the applicable Entry with the highest score in the “Spirit of Surfing, Imagination” judging criteria shall be deemed the winner of the tie and will be headed to the Surf Ranch with a friend.

Click here to see how to enter and official contest rules.

Regardless of entry method, limit one (1) Entry per person/email address/social handle throughout the Contest Period. Contest ends on August 31, 2020 at 11:59 p.m. EST.


The Agave Project

The First 100% Agave SurfBoard

A Look Into 250 Years Of Tequila Making


It looks like you may be outside of the United States. Would you like to go to your regional Cuervo website?