THE CROWN JEWEL COLLECTION
Handcrafted, small batch tequilas carefully made following an artisanal process handed down over generations
Reserva de la Familia® Reposado earns its rich and sophisticated qualities through a unique barrel-aging process. Smooth and complex flavors are crafted and blended by our Master Tequilero. Flavors of cooked agave blend perfectly with notes of toffee, vanilla, and spice picked up from the wood.
Reserva de la Familia® Extra Añejo is the award-winning pinnacle of the Jose Cuervo family of tequilas. The finest 10-12 year-old agaves are hand-selected, and only the most flavorful inner portion of the agave’s heart is used to make this 100% Blue Agave Extra Añejo Tequila.
Reserva de la Familia® Platino is an unaged tequila with perfect balance and unmatched smoothness. Cuervo’s unique “Esencia de Agave” production method ensures the pure agave notes from the piñas, or hearts of the agave plants, come through intensely in aroma and flavor.
Where It Begins
The process of crafting such a luxury tequila begins around a full decade before the liquid ever reaches your glass, with the planting of 100% blue agave in the estate’s richest volcanic soils.
Careful Selection
Made using only the flavorful inner portion of hand-selected blue agave plants. The agave cooks at distillery La Rojeña for 48 hours total – 36 hours through direct vapor and then 12 more hours with just its own heat.
Aged to Perfection
While Platino is unaged, Reserva de la Familia Reposado and Extra-Añejo garner their complex taste as a result of elaborate aging processes. After resting in barrels of French and American Oak the liquids are expertly blended by Alex Coronado, our Master Distiller.
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Hand Packaged
The art of tequila making extends to Reserva de la Familia’s packaging, with meticulous care given to each and every bottle. The entire packaging process, from the application of the unique label design, to the wax seal featuring the Cuervo family crest, is done by hand.
As part of our ongoing support of Mexican culture, the Jose Cuervo family commissions a Mexico-based artist to design original artwork for the collector’s box each year.
The 2023 collector’s box is the latest edition of custom art, titled “Structuring a Landscape”, designed by Mexican artists Gabriel Cázares Salas and Rolando Flores Tovar of the Mexico-based Tercerunquinto Collective (translates into English roughly as “a third of a fifth”) founded in Monterrey, Mexico, in 1998.
The Tercerunquinto Collective were selected as this year’s artist collaborators due to their meticulous art process that involves heavy field research. To create this year’s box, the Collective first visited Tequila, Mexico – the birthplace of the iconic spirit and home to Jose Cuervo – to understand the most recognizable parts of the agave landscape.
“Maybe you associate Cuervo with spring breakers and college mixers. But this particular bottle is here to show you how misguided those stereotypes are.”
