"Anything Can Happen"
Surfers have been navigating the dusty back roads of Mexico for more than 50 years. Half a century of trailblazing drives have led them to perfect waves, great moments with friends and tequila.
It’s their obsession with the journey and unknown that anything can happen. Their camaraderie made tight by the adventure and the realization that the fun doesn’t just start when you get there, it’s happening all around us at any given time.
The Town of Tequila
Tequila isn’t something new to us. We go way back. Like 1758 back, when Don Jose Anotonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the quiet little town of Tequila, Jalisco. This would be the home of Jose Cuervo and La Rojeña, the oldest distillery in Latin America.
Knowing they’re always up for an adventure, and tequila, we took our surfers on an adventure to show them how tequila is made and all about the magic and functionality of the agave plant.
Agave Board Project
Gary Linden is a master surfboard craftsman. For over 20 years he’s made surfboards for the world’s most talented surfers. Recently he got the wild idea of creating the first 100 percent agave surfboard. With the help of the Jose Cuervo Foundation, Gary unlocked all kinds of new ways of using agave in surfboard making, uniting his passion for good waves, sustainable materials and great tequila.
Taco Tubes Day
Alex Gray isn’t your typical dude. He’s surfed some of the biggest waves on the planet and has an obsession with chasing swells all around the world. He’s also one of the funniest people you’ll ever witness. Every year, Alex uses his seeming lack of fear and love of fun to create a hilarious Cinco de Mayo surf film. And this year he surprises once again. Cheers to Taco Tubes Day!
Watch his new video below.
They thrive on enthusiasm. Adventure. And great times celebrating great feats. No matter how many miles away they are from their front door, Team Tradicional always feel right at home.