In 1795, Jose María Guadalupe de Cuervo began selling the very first Vino Mezcal de Tequila de Jose Cuervo after receiving the first official charter from the King of Spain to produce tequila commercially. Cuervo has been producing tequila at La Rojeña, the oldest active distillery in Latin America, ever since.
A perfected process
For over 250 years, Jose Cuervo® has been making tequila from the largest agave holdings in the world. The journey begins in the fields on the skirts of the Tequila Volcano. After seven years of maturation, the agave plants are harvested and their cores, or “piñas,” are sent to the La Rojeña distillery. There, they are roasted, grinded, and smashed. The resulting extract is placed into fermentation tanks. Finally, it is distilled and aged to perfection in toasted barrels.
Immerse yourself in the town of
Less than 40 miles from the city of Guadalajara you will find the town of Tequila, Mexico. Visit Tequila with Mundo Cuervo to learn firsthand the traditions, history and legends of this Mexican town. From witnessing the agave landscape leading into the town aboard the Jose Cuervo Express® to the La Rojeña distillery, experience the best of Tequila.
behold the legend of the
The tale takes place in 1938 at Tail O' the Cock Restaurant in Los Angeles. There, head bartender Johnny Durlesser noticed a pretty lady at the bar one night, and then again another night. The third time he saw her at his bar, he wanted to make a drink to impress her. He grabbed the Cuervo, added a touch of sweet just like her... and the rest is history.