The Cuervo Agave Project
Eco-friendly tequila practices – transforming agave fiber into sustainable products – pioneered by Jose Cuervo.
A SUSTAINABLE EXPERIENCE FOR TEQUILA LOVERS
The Agave Bar pop-up is our immersive experience centered around friendship, food, music, cocktails, and sustainability. It honors our commitment to tequila sustainability practices, highlights the beloved agave plant, and celebrates authentic Mexican culture. Look for our pop-up across the country. Salud to sustainability!
Get UpdatesSUSTAINABLE STRAWS FOR SIPPIN'
Plastic straws are so 1950. So we created the first-of-its-kind, 100% biodegradable, agave straw – which decomposes up to 200x faster than traditional ones. Now you can sip your marg in style AND sustainably.
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the agave stratocaster
Two legends dreamt up an idea to build a guitar out of a radical new material. Featuring a pure agave body, 21-fret neck, and fingerboard – this two-piece ’56 Stratocaster remains true to rock tradition with a wildly sustainable sound.
learn moreTHE FIRST 100% AGAVE SURFBOARD
Jose Cuervo teamed up with legendary surfboard shaper Gary Linden to create a board completely sculpted from cooked agave leaves. Not only did we send the sport into a new era of sustainability, but surfers looked fly riding waves.
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