The Agave Project

Turning recycled Jose Cuervo agave fiber into sustainable products for the community.

 

 

The Agave Project is our way of continuing Cuervo’s long-standing commitment to the land and people of Tequila and Mexico. We’re shaping a more sustainable future for the community that has supported us for 10 generations.

 

Jose Cuervo Agave Straws are our most recent effort to proudly support the Agave Project’s commitment to sustainability. The first-of-its-kind, biodegradable, bio-based drinking straw is a more sustainable alternative to regular plastic straws and will decompose up to 200 times faster than traditional plastic ones.

 

 

Finding sustainable uses for Jose Cuervo agave fiber

From bricks to build homes to biodegradable straws to sip tequila, Jose Cuervo is working to find more creative uses for agave fiber, the same raw material used to make our tequila. Made using Jose Cuervo agave as one its principle components, our drinking straws can biodegrade fully within one to five years in landfill conditions. The straws replace around a third of the polymers used in traditional straw production. Our goal is the pursuit of better — better tequila, better communities, and a better world for us all.

Sustainable Sipping

In summer 2021, on a mission to plant Cuervo’s name within sustainable drinking, we launched the Jose Cuervo Agave Straw, a 100% biodegradable agave straw made with recycled Jose Cuervo agave fiber.
 

Hundreds of thousands of consumers responded; we received over 200,000 orders from our straw giveaway in less than three days. We continue to be blown away by the excitement for sustainable sipping and are working hard to meet demand for sustainable agave-based products in 2022.

Explore more of our efforts to use agave sustainably.

 

 

The Agave Surfboard

The Agave Guitar

The Cuervo x Fender® Agave Stratocaster®

The First 100% Agave SurfBoard

Día de Muertos: Lake Pátzcuaro

A Look Into 250 Years Of Tequila Making