This year, National Tequila Day fell on a Monday …


It was the perfect opportunity to embrace the Tomorrow is Overrated spirit. So we turned water into tequila. Introducing H2Cuervo.


Here’s how we did it.

We placed three custom H2Cuervo water fountains around Los Angeles, dispensing Cuervo Especial Silver. Brave passersby could stop and grab a chilled sip of tequila on what otherwise would have been another boring Monday.



Full sized, tequila-filled office water coolers and mini H2Cuervo desk coolers were sent to select offices around the United States. Hard-working employees were delighted when Monday afternoon turned into a Cuervo-filled happy hour.


Tequila lovers everywhere celebrated National Tequila Day with Cuervo by truly living in the moment…even when that moment was at noon on a Monday.


The Cuervo x Fender® Agave Stratocaster®

A Look Into 250 Years Of Tequila Making

The First 100% Agave SurfBoard

The Space Margarita