It was the perfect opportunity to embrace the Tomorrow is Overrated spirit. So we turned water into tequila. Introducing H2Cuervo.
We placed three custom H2Cuervo water fountains around Los Angeles, dispensing Cuervo Especial Silver. Brave passersby could stop and grab a chilled sip of tequila on what otherwise would have been another boring Monday.
Full sized, tequila-filled office water coolers and mini H2Cuervo desk coolers were sent to select offices around the United States. Hard-working employees were delighted when Monday afternoon turned into a Cuervo-filled happy hour.