Since 1758
Jose Cuervo has been making tequila for over 250 years with the same experience, craftsmanship, and recipes that have been handed down generation through generation. Scroll down to explore key moments in the brand's rich history.
Begin The JourneyIn 1758, José Antonio de Cuervo y Valdés was given a writ of land ownership by King Fernand VI to plant agave on his lands for producing tequila.
King Carlos IV issued a royal decree in Spain granting Jose Maria Guadalupe Cuervo y Montana the first license to produce and distribute tequila.
King Carlos IV issued a royal decree in Spain granting Jose Maria Guadalupe Cuervo y Montana the first license to produce and distribute tequila.
Jose Cuervo barrels made it to California from San Blas in 1852
Jose Cuervo® was the first tequila brand to bottle tequila individually, making it easier to transport the tequila to meet booming demand in Mexico and across the border.
Jose Cuervo® was the first tequila brand to bottle tequila individually, making it easier to transport the tequila to meet booming demand in Mexico and across the border.
First-place medal given to Jose Cuervo Tequila at the second Exposición de Las Clases Productoras, exhibition held in Guadalajara in May 1880.
The tale takes place in 1938 at Tail O' the Cock Restaurant in Los Angeles. There, head bartender Johnny Durlesser noticed a pretty lady at the bar one night, and then again another night. The third time he saw her at his bar, he wanted to make a drink to impress her. He grabbed the Cuervo, added a touch of sweet just like her... and the rest is history.
1 1/2 oz White Cuervo® Tequila
1/2 oz Triple Sec
1 oz Fresh Lime Juice.
Shake well and serve in a salt-rimmed glass.
Around the world and back again, Jose Cuervo® has been chosen as the most distinguished name in tequila.
Just like Champagne can only be made in France, or Scotch can only be made in Scotland, as of 1974, in order for a spirit to be called "tequila" it had to be made in certain states of Mexico.
Cuervo was the brand of choice when the tequila sunrise became wildly popular. The drink's rise to fame was attributed to the major rock and roll bands who sipped it on their private jets and immortalized it in song.
Cuervo was the brand of choice when the tequila sunrise became wildly popular. The drink's rise to fame was attributed to the major rock and roll bands who sipped it on their private jets and immortalized it in song.
Cuervo was the first major brand to sponsor beach volleyball, and is widely credited with popularizing the sport.
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