Two hundred miles per hour. Three hundred degrees of G-force. One perfectly mixed margarita.

That’s what happens when Cuervo – the first tequila ever used in a margarita – meets NASCAR at Talladega Superspeedway, the fastest and most ferocious track in motorsports.
The idea was as simple: strap a tail shaker loaded up with the ingredients for a Classic Cuervo® Margarita directly to a NASCAR racecar, send it screaming around a 2.66-mile track, and let physics do the rest.

PUSHING COCKTAIL-MAKING TO ITS ABSOLUTE LIMIT

There’s only one place on earth where this could happen. Talladega is where “Awesome Bill from Dawsonville”, NASCAR legend Bill Elliott, set the sport’s all-time qualifying record of 212 MPH way back in 1987. A record that still stands today. So when Cuervo wanted to push cocktail-making to its absolute limit, there was really only one track for the job.

TASTE THE OFFICIAL TEQUILA OF NASCAR

As the Official Tequila of NASCAR, a multiyear partnership that spans marquee events from Daytona to Homestead-Miami to Talladega, Cuervo is bringing the same energy it’s carried for 230+ years into one of America’s most passionate sports communities. Cause if there’s one thing tequila lovers and NASCAR fans both know – it’s how to have a good time long after the checkered flag drops. Keep an eye out for the Keep It Cuervo area at NASCAR events all year, and taste a real Cuervo margarita.

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