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HARVESTED FROM THE HEART
Harvested by the skilled hands of our expert jimadors in the heart of Tequila Mexico, our organic agave is transformed by cooking in our traditional masonry ovens, releasing a rich tapestry of sweet agave flavors.
THE PINNACLE OF CRAFT
Following an extended fermentation, we distill our tequila twice in small-capacity copper pot stills as tradition dictates. Our aged tequila offerings then begin their maturation in freshly charred new American and French oak casks.
100% hand-crafted
Every aspect of Reserva de la Familia, from field to bottle, is meticulously hand-crafted. Tequila is more than just a spirit; it’s a reflection of Mexico’s vibrant culture, and every stage of our process exemplifies this.
The 2023 collector’s box is the latest edition of custom art, titled “Structuring a Landscape”, designed by Mexican artists Gabriel Cázares Salas and Rolando Flores Tovar of the Mexico-based Tercerunquinto Collective (translates into English roughly as “a third of a fifth”) founded in Monterrey, Mexico, in 1998.
The Tercerunquinto Collective were selected as this year’s artist collaborators due to their meticulous art process that involves heavy field research. To create this year’s box, the Collective first visited Tequila, Mexico – the birthplace of the iconic spirit and home to Jose Cuervo – to understand the most recognizable parts of the agave landscape.